Magic Smoke BBQ

Magic Smoke BBQ

2600 N Travis St, Sherman, TX 75092, United States

+1 903-771-2765

Barbecue restaurant
(297)
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About This Place

Nestled on the corner of 2600 N Travis St in Sherman, TX, Magic Smoke BBQ is a must-visit destination for anyone craving authentic, mouthwatering barbecue with a Southern twist. This charming barbecue restaurant delivers a feast of flavors that showcase the very best of East Texas smoked meats, all served with genuine hospitality and a down-to-earth atmosphere that feels like home.

Magic Smoke BBQ delights its guests with a robust menu featuring standout dishes such as the tender, smoky Brisket Sandwich, rich and savory Pulled Pork, and irresistible Loaded Baked Potato smothered with brisket that melts on your tongue. Not to be missed are the colossal Mega Nachos topped with Brisket, the smoky indulgence of the Smoked Sausage Sandwich, and the hearty Chopped Beef Sandwich. For rib lovers, the Smoked Ribs deliver that perfect balance of smoky char and juicy tenderness. Even the sides play a starring role here—crispy, golden Fried Okra, flavorful baked beans studded with bits of sausage and peppers, and creamy potato salad complement every plate beautifully. Sip on classic refreshments like Sprite, Coke, or Diet Coke to round out your meal.

The experience at Magic Smoke BBQ goes beyond just food; it’s about the care and passion poured into every bite. The meats are generously portioned, a fact echoed by loyal customers like Liz Richards who appreciates the hearty servings and unwavering quality that keeps her coming back. The intensely flavorful beans are a common favorite, with Macy Reynolds raving about their unforgettable taste and perfect pairing of brisket and sausage. Kristen Wadford’s enthusiasm for the “Magic Multi Munch” combo highlights not only the generous value but also the satisfying, layered flavors that leave guests fully content.

True to its name, Magic Smoke BBQ conjures up a smokehouse sanctuary where each meal is a comforting embrace after a long day. Michel Lain praises the attentive service and especially the balanced, not-too-dressed coleslaw that perfectly contrasts the rich meats. John Looper’s discovery of this unassuming “small barbecue joint” with no frills but unbeatable flavor speaks volumes about the authenticity and dedication behind Magic Smoke BBQ.

Whether you’re stopping by for a quick takeout fix or settling in for a casual meal, Magic Smoke BBQ promises an unforgettable journey into the heart of Texas barbecue—a haven of smoky, savory bliss that hits all the right notes. This local gem not only feeds appetites but feeds the soul, leaving guests dreaming of their next visit long after the last bite.

Service options
Outdoor seating Drive-through Takeaway Dine-in Delivery
Highlights
Fast service Serves local specialty
Popular for
Lunch Dinner Solo dining
Offerings
Comfort food Quick bite Small plates
Dining options
Lunch Dinner Seating Table service
Atmosphere
Casual Quiet
Crowd
Locals Tourists
Planning
Accepts reservations
Payments
Credit cards Debit cards
Parking
Free of charge street parking Free parking lot On-site parking Parking

Opening Hours

  • Monday
    Closed
  • Tuesday
    11:00 AM - 07:00 PM
  • Wednesday
    11:00 AM - 07:00 PM
  • Thursday
    11:00 AM - 07:00 PM
  • Friday
    11:00 AM - 07:00 PM
  • Saturday
    11:00 AM - 07:00 PM
  • Sunday
    Closed

Map & Directions

Visitor Reviews

  • Liz Richards
    1 week ago

    The 1st time I tried this bbq was out of their concession trailer at Walmart. It was awesome then and just as awesome today in their little shop on th corner. I believe that Magic Smoke will keep growing. The only bbq place that ive been to that actually put a good amount of meat. tonight was the loaded potatoe. It was no exception. Wil always be a returning customer. Love your BBQ

  • Kristen Wadford
    2 week ago

    It was our first time here and we got the Magic Multi Munch for just $20! It was so good and full of flavor! Definitely worth the pricing. It’s definitely a filler so ten out of ten, highly recommend!

  • Macy Reynolds
    3 week ago

    Try the beans!! You will be dreaming about these beans. They have the best flavor ever! They have a little brisket and sometimes we get a piece of sausage, which is a cherry on top. That loaded potato with brisket is mmmmmmm mmmm good! French fries have just the right amount of seasoning and the best crisp to them. You can't go wrong with anything on the menu! The owner is a real nice guy too!

  • Michel Lain
    1 month ago

    Great service, awesome brisket! The Cole slaw was fabulous, not over saturated with dressing! Made a great Wednesday night dinner after a long work day!

  • John Looper
    2 month ago

    I was working in Sherman for the day and ran across this this small barbecue joint on Travis. It's just a drive-through and no interior seating but WOW was I surprised! I got the pork plate with 2 sides. The potato salad is great and the barbecue beans have sausage and peppers in them. This is the 1st time I've been there and I will definitely be going back!

  • Angela Mershon
    3 month ago

    Thank you Magic Smoke for the best smoked turkey I have ever had. This made our Thanksgiving feast much more wonderful! I will never make another turkey again.

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